— 01 —
Positioning & narrative
A firm earns the right to its own language. We work with leadership to find that language — and, where necessary, to retire the language that no longer fits.
Marketing practice
Demand and narrative.
We work with founders and CMOs whose firms are entering rooms they have not yet entered — new geographies, new categories, new altitudes.
What we work on
— 02 —
Demand architecture
Most go-to-market is rearranged demand, not new demand. We help firms see which is which, and where to apply force.
— 03 —
Geographic go-to-market
Crossing borders is not the same problem as crossing categories. We design entry into geographies the way an institution designs entry into a new asset class — slowly, and once.
— 04 —
AI-powered customer experience
AI in customer experience is a pattern, not a product. We help firms find the pattern that fits their operations and their voice — and avoid the ones that imitate.
How an engagement begins
A single question, asked carefully.
An engagement begins with a conversation in which we listen more than we speak. We are interested in the question behind the question — the call that already has shape but not yet language.
If the work is right for us, we propose a small, scoped first phase. We rarely sell programmes. The programmes, when they come, follow.
We work alongside, not in place of, the leaders who carry the call. We do not staff the bench.
Related engagements
— 02 — Saudi Arabia
AI-driven ordering and customer support overhaul across the chain.
Restaurant chain · Read engagement →
— 04 — United States
Sales and marketing funnel rebuild + broader digital strategy.
Hotels group · Read engagement →
— 05 — Tanzania
Sales structuring for institutional and SME segments.
Payroll software firm · Read engagement →
Engagements by introduction
Mechi takes on a small number of new engagements each year. Write to us with the question you would like to discuss.